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Diny’s Versus – Online Jewelry Shopping…What you need to know

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Diny’s Versus – Online Jewelry Shopping

*Why go Retail over Online?

 

We find our profession an honor and privilege to be of service.  Here are my thoughts about your continued options of choosing Diny’s as your Professional Jewelry Consultants.

Written by: Beverly Diny

05/08/2015

 

#1 Do you know the most important thing about gems that can not be found on any Cert?

 SPARKLE!

 

#2 IT’S FOREVER –

This may be the most precious item you will ever own.  It’s the Experience that will last FOREVER long after the price is forgotten.  Websites come and go, but Gems are Forever!

 

#3 GEM PROFILES –

On Dating websites, how often is a person like his or her profile?  The same is true of online gem profiles.  You must see a gem before you buy.

Q.  If you are given all the dimensions of a woman, can you tell if she is beautiful? 

     NO!  The same is true of a Gem

 

#4 FEELINGS –

If the internet did everything, I would not be in business.  It’s the Feelings and Memories of the experience that You Hand Picked it Yourself, from the Best possible selection and the memories that will hold a life time!

 

#5 ONLINE IS NOT EASY –

Order the gem online and have it shipped to your home…do you have a gem scale at home to check the gems weight?  Do you have a master color set to grade the color?  Are you fully insured if the company says they did not receive it or it was shipped incorrectly?

 

#6 EXAMINE BEFORE YOU BUY –

Diamond and Gem dealers Never buy gems without seeing them!  Why should you?

 

#7 THE VALUE OF PICKING –

Do you know the hundreds of gems that are assessed in order to get the selection of gems you would be seeing and able to pick from personally? Having a professional – (Diny’s) choose the best for you is the best way for you to get a great deal.  Since our effort, time, and knowledge add REAL VALUE to your personal selection! We reject 99% of Gems and show only the Best of the Best. 

 

 

#8 HORROR STORIES –

We have all heard of horror stories of fake certificates and dishonest online sellers, but you the public hasn’t! 

 

#9 RANGES WITHIN GRADES –

It’s extremely annoying when websites list gems and tell you only about the CHEAPEST one.  Ask them, “What about page 2”?  Don’t you think there is a reason that one is so much cheaper than another?  Not every G SI1 is the same!  DeBeers sorts rough diamonds into over a thousand different categories.  There are many degrees within grades.  Sometimes a good SI1 might even face cleaner than a low VS2!

#10 THIS WILL BE A DINY’S  PREMIER PIECE OF JEWELRY –

Our Long Reputable History Insures only the Finest Quality, Custom Craftsmanship, and Service in our area. 

 

#11 A WEBSITE TRICK –

When customers say “I SAW a gem on a certain website that’s a deal”  Our question is – “Did you look at – SIGNATURE – Ideal Gems?”  These are priced much Higher.) Diny’s Gems are Hand-Picked and that is only fair to compare to other signature gems.

 

#12 SERVICE –

What if a problem arises a few months from now?  Who will take responsibility?  What is the cost of service?  How about the long term cost of care  needed to professionally inspect, clean, polish, and tighten gems when needed from wear?  What is the cost of Gemologist Appraisal Services and appraisal  Updates needed every three to five years?  What is the cost of sizing or adjusting jewelry to properly fit over the years of enjoyment?  Isn’t your peace of mind worth going Retail?

 

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Diny’s Mission Statement:

We strive to earn your Trust with Quality Jewelry and Service.  Continuous Knowledge, Delicate Care, and -Above All- INTEGRITY!  If we don’t have it – We Can get it!  Good things take time…. And will be Forever!

Diamond Store Madison

Categories:   Jewelry News

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